International spirits company, Quintessential Brands, has expanded its first-class operations at the multi-award-winning G&J Distillers in Warrington to include a new production line for 5cl miniature bottles.
The first run of the new production line was officially started by the local MP for Warrington North, Helen Jones, who visited the distillery in Birchwood last month, meeting Quintessential Brands CEO, Warren Scott, along with other members of staff for a tour of the site’s Still House and Bottling Hall, where up to 160,000 bottles of gin are produced each day.
The new miniature bottles production line has the capability to produce 200,000 units per week, enabling G&J Distillers to capitalise on the buoyant market for miniature bottles of spirits, which is growing ahead of the total spirits category at 31% year on year, as consumers increasingly use of the affordability of miniatures to try out new products.
In addition to producing miniature bottles of its premium gin brands, Quintessential Brands will also bottle its award-winning Irish whiskies on the new miniatures line, as well as miniatures for other brand owners and retailers, for whom the company produces a variety of private and own label spirits brands, through its commercial products arm, Quintessential Brands Spirits Solutions.
Warren Scott, CEO, Quintessential Brands said: “The miniatures market presents significant opportunity for the spirits industry, and as the world’s foremost gin distillers, we are proud that G&J Distillers is right at the forefront of this trend.
“We are very grateful to Helen Jones MP for attending the distillery to open the new production line; it was a pleasure for us to show her around the site and it gave all of us a sense of enormous pride to show her just what a great asset G&J Distillers is, both to the local economy, and the wider UK economy, as we continue to drive the popularity of gin at home and around the world.”
Helen Jones, MP for Warrington North, added: “Quintessential Brands’ investment in G&J Distillers is a great boost for Warrington, and reinforces the importance of G&J Distillers in the local community and to the local economy. The people of Warrington are proud of the town’s great gin heritage and its reassuring to see the company’s commitment to protecting this heritage.
“It was fascinating to visit the distillery for the first time and I enjoyed seeing the first miniature bottles of Greenall’s going down the line, destined for global distribution. I was delighted to be able to join the Quintessential Brands team at G&J Distillers to mark this special milestone on behalf of the local community and I look forward to seeing the company’s continued success.”