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Professor Green has announced he will open PG Fast Food in Glasgow this coming March on the city’s Byres Road, as well as plans to open two more Scotland stores in 2026.
The musician and documentary-film maker is launching his venture under Hero Brands, a portfolio company known for its culture-led food and beverage brands such as German Doner Kebab (GDK) and hot chicken brand Sides, led by Youtube collective the Sidemen.
PG Fast Food said its menu offers a “naughty but nice twist” on fast food, and features filled and sealed ‘UFO’ burgers or salad and rice based on nostalgic recipes. Items include the ‘All Day Cheesy Beano’, ‘BBQ Chicken’ and ‘Pot Roast Beef’.
The company will also offer an ‘ICE Grapes’ dessert with toppings such as ‘Agave’ and ‘White Raspberry Delight’, as well as a ‘Dirty Soda’ with flavours including ‘Cola Cherry Bakewell, Hot Glasgow Kiss or Cotton Candy Unicorn or going crazy with CYO’.
Professor Green said: “I wanted to drop something as bold and as honest as my music. A brand that is honest about itself and accessible – available to be enjoyed by all.
“With the Hero Brands HQ in East Kilbride, Glasgow was the obvious choice for our first store. Every time I’ve toured here, the energy has been electric! The city’s got grit, character and a sense of community that matches what PG Fast Food is all about – real food for real people. Food needn’t always be healthy, but your relationship with it should be.”
Rebecca Tye, managing director at PG Fast Food, added: “PG Fast Food is flipping the old fast-food game on its head and redefining what fast food means today. We’ve created a menu that demonstrates fast food does not have to be bad food.
“You can choose how indulgent or not you want to be on any given day, with flavour packed throughout the whole menu. It’s designed to fit as well into your day post-run as it does pre-Friday night fun. Glasgow is just the beginning, we can’t wait to launch the concept, develop our offering and roll out in cities nationwide.”
