Cow & Sow launches six-figure investment programme as sales rise 32%

Steakhouse group Cow and Sow has launched a six-figure investment programme after reporting a 32% increase in sales in December. 

The investment began with a refurbishment of the company’s original site at Queen Square in Bristol. Cow and Sow also operates sites in Clifton and Birmingham.

It comes as the group recorded 14,000 covers across December, representing a 24.5% increase compared to December 2024. Gift card sales and events generated more than £50,000 during the period.

The Queen Square site reopened following work to the kitchen, bar, and dining area. Upgrades included new dry-aged meat and wine fridges and an extension to the kitchen.

Management at the B-Corporation firm said the kitchen expansion followed a 20% increase in pre-bookings during 2025. The restaurant features new decor, including wood finishes and orange tones.

The company also launched a loyalty scheme called The Butchers Club, which has 12,000 members. The scheme has generated 15% of sales since it was introduced.

The digital programme includes a free tier and paid memberships. The ‘Master Butcher’ tier costs £65 per month, while the ‘Connoisseur’ level is priced at £105 per month.

Cow and Sow founder Mark Warburton said: “We’re so proud of our figures from 2025, and especially December, and it’s an honour to be able to reinvest in ourselves thanks to all our teams’ hard work. We’re trying to do things differently at Cow and Sow and it’s really encouraging to see our loyalty scheme and experiences becoming so popular with our guests too.

“It’s particularly special to start our reinvigoration efforts with Queen Square, as it was the first Cow and Sow restaurant we opened in 2022. Last year, we had an increase of 20% in bookings compared to the previous year, so being able to extend our kitchen to give us the space to cater to even more guests was really important to us. We’re looking forward to seeing where 2026 takes us across the rest of the portfolio.”