Wingstop UK unveils two senior appointments
The senior hires come as Wingstop UK plans to open a further 14 sites this year, as well as an ‘extensive’ pipeline well into 2026
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Wingstop UK has announced two new appointments to its leadership team as the business continues its expansion.
Diego Martinho joins as head of delivery, leading Wingstop UK’s delivery channels, including aggregator partnerships, direct-to-consumer delivery, and click and collect across its restaurant estate.
The group said Martinho will “elevate the customer experience and drive innovation across every digital touchpoint”, including loyalty programmes, optimising fulfilment and conversion rates.
With full P&L responsibility, he will work closely with the group’s marketing, operations, and finance teams.
Martinho joins Wingstop UK from last-mile delivery platform Stuart, where he led account management. He also brings experience from TikTok and TripAdvisor, where he held customer care and operational roles, leading initiatives that enhanced operational efficiency, strengthened team development, and delivered “award-winning” customer service.
Meanwhile, Nathan Smith joins as senior construction manager, where he will lead the delivery of new restaurant openings, ensuring each location is completed on time and to the highest standard.
He will help navigate building regulations and manage contractors to oversee site quality, working closely with property, design, operations, and supply chain teams.
Smith brings a wealth of experience to the role, having led construction projects at Starbucks and Morrisons, and served as a senior design project manager at The Parklane Group.
The senior hires come as Wingstop UK plans to open a further 14 sites this year, as well as an “extensive” pipeline well into 2026.
Faye Ryder-Humphries, people director, Wingstop UK, said: “We’re thrilled to welcome Nathan and Diego to the Wingstop UK team. Their talent, experience, and passion for excellence will be game-changing as we continue to grow.
“It’s exciting to see our leadership team expand with people who share our commitment to bold flavour, outstanding customer experiences, and creating opportunities for our incredible teams.”
