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Wingstop

Coverage of expansion strategy, digital operations, and F&B performance from a fast-growing, chicken-focused quick-service brand active in the UK. This section explores site openings, delivery partnerships, consumer engagement, and leadership updates, offering insight for operators, franchise professionals, and foodservice leaders tracking scalable formats, tech-led service, and flavour-driven menu models in a competitive QSR market.

  • Jan- 2026 -
    5 January
    PeopleWingstop UK&I appoints chief growth officer

    Wingstop UK&I appoints chief growth officer

    Wingstop UK and Ireland has appointed Emma Colquhoun as chief growth officer, creating a new senior role as the restaurant chain looks to accelerate its expansion across the UK and Ireland. Colquhoun will join the senior leadership team led by chief executive Chris Sherriff, alongside chief financial officer Paddy Bamford,…

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  • Dec- 2025 -
    15 December
    RestaurantsWingstop opens first Leicestershire restaurant

    Wingstop opens first Leicestershire restaurant

    Wingstop has opened its first restaurant in Leicestershire, launching a new site at Highcross Leicester on Thursday. The US-founded chicken chain has taken a 3,705 sq ft unit in St Peter’s Square at the shopping and leisure centre, with seating for 92 customers. It is the brand’s first location in…

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  • 1 December
    RestaurantsWingstop UKI opens new West London site

    Wingstop UKI opens new West London site

    Wingstop UKI has opened a new restaurant on Queensway in West London as the fast-growing chain continues its expansion across the UK and Ireland.The 4,316 sq ft site, located on the Bayswater shopping street near Hyde Park, seats 85 diners.  The restaurant serves the chain’s full range of cooked-to-order wings,…

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  • Nov- 2025 -
    26 November
    RestaurantsWingstop opens first Northampton site amid UK expansion

    Wingstop opens first Northampton site amid UK expansion

    Wingstop UKI has opened its first restaurant in Northampton, adding a new site to its expanding estate across the UK. The 2,643 sq ft venue is in the centre of the town’s main shopping district and seats 65 diners. It offers the chain’s menu of cooked-to-order wings, tenders and burgers,…

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  • Oct- 2025 -
    27 October
    RestaurantsWingstop opens first Sheffield site amid ongoing expansion

    Wingstop opens first Sheffield site amid ongoing expansion

    Wingstop UKI has opened its first site in Sheffield amid the chain’s ongoing expansion. The new 4,585 sq. ft site hosts 114 covers and is located in the Oasis Dining Quarter at Meadowhall, a shopping and leisure destination in Yorkshire. Located three miles from Sheffield city centre and directly connected…

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  • Sep- 2025 -
    30 September
    RestaurantsWingstop UK sales and profits rise amid ‘record’ FY24

    Wingstop UK sales and profits rise amid ‘record’ FY24

    Wingstop UK has announced that both revenues and profit rose in the nine months to 29 December 2024, as the group welcomed “record” results bolstered by a growing estate. Over the period, its revenues rose from £84.7m to £125m, while operating profit rose from £4.1m to £13.7m. The group opened…

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  • 29 September
    RestaurantsWingstop opens second Liverpool site as expansion continues

    Wingstop opens second Liverpool site as expansion continues

    Wingstop has opened a second restaurant in Liverpool, following the brand’s debut at Liverpool One earlier this year. The new site, in Edge Lane’s Liverpool Shopping Park, spans 3,305 sq ft and seats 115 diners. It will serve the chain’s full menu of wings, tenders, burgers and sides. The opening…

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  • 23 September
    PeopleWingstop UK unveils two senior appointments

    Wingstop UK unveils two senior appointments

    Wingstop UK has announced two new appointments to its leadership team as the business continues its expansion. Diego Martinho joins as head of delivery, leading Wingstop UK’s delivery channels, including aggregator partnerships, direct-to-consumer delivery, and click and collect across its restaurant estate.  The group said Martinho will “elevate the customer…

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  • Aug- 2025 -
    11 August
    RestaurantsWingstop UK opens fifth site in Leeds

    Wingstop UK opens fifth site in Leeds

    Wingstop UK has opened its fifth site in Leeds, with a new 3,014 sq. ft site located at The Springs retail and leisure centre. The site hosts 77 covers and brings 50 jobs to the local community, and will serve the full Wingstop UK menu of wings, tenders, burgers and…

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  • Jul- 2025 -
    28 July
    RestaurantsWingstop UK opens new site in Basildon

    Wingstop UK opens new site in Basildon

    Wingstop UK has opened a new site in Basildon as part of its rapid expansion across the UK.  Located in Festival Leisure Park, the new 4,506 sq. ft site hosts 120 covers and offers the full Wingstop menu of wings, tenders, burgers and sides, including the limited-edition Mango Habanero milkshake.…

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