Five new F&B concepts to open in Soho

Five new F&B concepts – Alta, Heard, Marjorie’s, Panadera and Breadstall Pizza –  are set to open new sites in Soho, London. 

The five deals include a new flagship signing to Kingly Court, while a further two are on Foubert’s Place as well as two on Berwick Street, with each concept chosen to match the characters of these three food hotspots.

Set to arrive in Kingly Court this summer, Alta is the new restaurant headed up by Rob Roy Cameron and the creation of MAD restaurant group. It will bring open fire cooking and Northern Spanish cuisine to the dining hub. 

Alta will offer an informal menu of sharing plates and dishes, to include influences from the Basque region, mixed with the British larder. Seating more than 100 guests, the restaurant will be set over two floors with private dining rooms and an outdoor terrace. 

Joining Soho’s Foubert’s Place, smash burger concept Heard is set to open this spring at number 31. The 1,300 sq ft Soho restaurant is just the second location for the concept and the first in the West End, created by two-Michelin starred chef Jordan Bailey. 

Taking a farm-to-table approach, Heard’s smash burgers will sit alongside signature beef salt fries, paired with wine and craft beer.

Meanwhile, French restaurant and wine bar Marjorie’s has opened at 26 Foubert’s Place in an 830 sq ft space. 

The Parisian-inspired concept, led by hospitality duo Michael Searle and Josh Anderson, in partnership with chef Giacomo Peretti, ex-Firebird and Temper, features a modern French menu and complementary wines from across the country. It will have 47 covers, both indoor and alfresco.

Panadera, the London-based Filipino bakery, has opened at 3 Hopkins Street in a 1,200 sq ft space. Headed up by Florence Mae Maglanoc, it specialises in Pandesal dough products, including Pandesal loaves, sandwiches, and traditional baked goods. The bakery has up to 15 covers and an open kitchen, featuring classic coffees with Southeast Asian twists. 

Lastly, Breadstall Pizza has opened in 2,300 sq ft across two floors at 92 Berwick Street, marking its debut permanent restaurant space. The pizzeria has become known for its “hybrid” dough which takes the elements from both NY and Neapolitan-style pizzas and serves them both in a 20” large format and by the quarter. 

Emma Matus, head of restaurant leasing at Shaftesbury Capital, said: “Soho remains a hotspot for some of the best F&B concepts, not just in London or even the country, but globally. Carnaby Street has long been known for its unique and exclusive variety of retail, and to complement this, we are thrilled to announce two new independent, founder-led F&B concepts joining Foubert’s Place, and another landmark addition to Kingly Court. 

“Through these F&B lettings, we are excited to demonstrate how high quality F&B concepts can be intertwined with retail to offer the consumer an enriched experience.” 

Jordan Bailey, founder of Heard, added: “Soho and Heard are the perfect duo, like a burger and fries. Soho is famous for its innovation, and we’re bringing more of that with a Michelin star-inspired but simple offer that office workers, locals, or international visitors will fall in love with. 

“We’ve built a brand and a concept that champions the best ingredients with ultimate texture and taste, and being so close to Carnaby Street means we can take it to even more people, by being part of one of the UK’s most globally recognised neighbourhoods.”