Sticks′n′Sushi appoints Simon Gaske as chief marketing officer

Sticks′n′Sushi, the 30-strong Danish-Japanese restaurant group with restaurants in the UK, Denmark and Germany, has appointed Simon Gaske as its chief marketing officer.

With over 20 years’ in the hospitality industry, Gaske brings his extensive commercial experience to the business and will work closely with CEO Andreas Karlsson as the group continues to expand.

He will be responsible for shaping the brand strategy, developing and executing comprehensive marketing campaigns, driving growth and ensuring there is a unified approach across departments with a focus on building guest engagement.

He joins the Sticks′n′Sushi team following two years at ETM Group as chief commercial officer, overseeing sales, digital, marketing, and pricing. Prior to this, Gaske has held positions at Ambl (CMO), a tech start-up specialising in last-minute reservations for restaurants, and director of sales at Stonegate Group.

Andreas Karlsson, CEO of Sticks’n’Sushi, said: “We’re delighted to welcome Simon to the Sticks’n’Sushi family with the traditional ‘Irasshaimase’! He is already immersing himself in the brand’s 30 year heritage and exploring our Danish roots in Copenhagen. As we continue to grow and expand our reach, his expertise will be essential in crafting our future direction and development as we explore new opportunities.”

Gaske added: “It’s an exciting time to join Sticks’n’Sushi. The brand has a unique blend of Japanese craftsmanship and Danish creativity, and I look forward to building on this heritage to create fresh, engaging experiences for our guests. My focus will be on driving innovation, elevating our storytelling, and strengthening our position in the market.”