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Pizza Express has announced that it has officially opened its newest pizzeria at The ICC, Birmingham.
Alongside serving up its pizza and dough balls, the company is bringing live music back to the city of Birmingham by launching its first record store outside London inside the pizzeria.
Featuring vinyl and CDs from the company’s PX Records artists, customers will be able to purchase records from UK soul outfit Mamas Gun, keyboardist Matt Johnson (Jamiroquai) and British singer songwriter, Jack Garratt – all of which were recorded at PizzaExpress Live venues.
This innovative approach to bring music into the heart of the new Brum pizzeria is news for the talent of Birmingham, as the restaurant will feature weekly live music, known as Live Sessions, providing a platform for local artists to share their musical talents. Pizza Express Birmingham ICC’s Live Sessions will be held on Thursday evenings from 6pm.
Located in the heart of Birmingham’s cultural precinct of arenas, restaurants, bars and attractions, PizzaExpress Birmingham ICC overlooks the city’s canals with an outdoor dining terrace. The bespoke interior is the work of its design team, including gold artwork by Italian interior designer Enzo Apicella, who worked with PizzaExpress’ founder, Peter Boizot, to create some of the brand’s aesthetics.
Destined to be a firm favourite for the city, the pizzeria celebrated its opening through an exclusive event on 12 September featuring a surprise performance from its latest PX Records recording artist, Jack Garratt.
Pizza Express Birmingham ICC general manager Ilham Tahmazov said: “Our pizzeria is a stylish new setting for locals to enjoy their PizzaExpress favourites. In a city renowned for its heavy metal in the late 60s, as we approach our 60th anniversary next year, it only seems right to celebrate our connection to live music, with our very own record store, live music and our delicious menu – all the ingredients for a lunch stop with family, mates or dates or guaranteed good night out.”
