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Hospitality bookings for Christmas 2024 are up by 54%, compared with the same point in 2023 according to data from technology provider Zonal.
Over half of the bookings (52%) that have already been made are for Christmas Day itself, compared with 44% this time last year.
Saturday 14 December 2024 is currently the most popular day for bookings in the festive period, followed by Saturday 7 December.
Reservations for group bookings (10 covers or more) are up 38% in comparison with this time in 2023 and group bookings currently account for 26% of the total bookings for this December.
Tim Chapman, chief commercial officer, said: “Our insights show that Christmas 2024 is already looking positive for hospitality – with bookings up on this time last year. With group bookings looking to be particularly popular, there is even more reason for operators to celebrate, but to also get prepared.
“Operators will therefore benefit from having a booking system in place which is able to facilitate large party bookings, enquiries, and pre-order functionalities. This will reduce any admin headaches while giving operators full visibility and control at the busiest time of year.”
Zonal is a UK-based technology provider offering solutions to more than 17,000 businesses across the hospitality sector.
