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Booking for this year’s Father’s Day (16 June) has risen 44% compared to last year, according to the latest hospitality insights from Zonal.
This spike in Father’s Day bookings has been attributed to Brits gearing up to celebrate their dads over a Euros-packed weekend.
Dinner reservations for this Sunday are up a staggering 66% in comparison to last year.
Meanwhile, lunchtime bookings are also popular, up 52% year-on-year, as guests look to take full advantage of enjoying the first restriction-free Euros tournament since the pandemic.
Tim Chapman, chief commercial officer of Zonal, said: “The fact that operators are in for a bumper weekend of Father’s Day bookings is a step in the right direction for hospitality.
“Ahead of Sunday, it’s important for operators to utilise their booking systems to capitalise on the opportunities they provide, such as taking advantage of upselling opportunities with Father’s Day packages and promoting pre-orders for food and drinks to maximise revenue.”
