Liberation Group occupancy rates exceed 80% in H1
Liberation plans to add a further 300 rooms within its existing estate through further investment in rooms and pods, which it will start later this year

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Liberation Group will be targeting becoming the “leading” provider of pub accommodation in the South of England, following the success of its Butcombe Pubs and Inns business, which has seen occupancy rates exceed 80% across the group.
During the first half of 2023, the group has grown its accommodation offering from less than 100 rooms pre-pandemic to over 400 rooms.
As a result, Liberation plans to add a further 300 rooms within its existing estate through further investment in rooms and pods, which it will start later this year.
The group has attributed its 50% boost in sales of food and drink across its pub estate to good weather conditions in June.
Jonathan Lawson, CEO of Liberation Group, said: “Once again, we are heartened by the continued strength of our high-quality tenanted pub business, which has shown a resilient performance in the first half of the year and is on track to deliver solid growth on an EBITDA per pub basis by the end of the year.”
While the second half of the year poses a number of uncertainties and challenges, such as inflation and the impact of rising interest rates and higher mortgage costs, the group remains positive about its opportunity to deliver growth and market share in both its pubs and drinks divisions.
According to Liberation, it increasingly sees its integrated group as a model that is “very much fit for the modern market” and where the value of the total proposition is greater than the sum of its parts.