PizzaExpress appoints first ever ‘head of flair’

PizzaExpress has announced the appointment of its first ever head of flair in Danny Hamilton, the PizzaExpress Kings Lynn general manager. 

As head of flair, Hamilton will be the “ultimate brand ambassador” for the restaurant chain with both customers and restaurant teams, from helping to select new menu items to starring in campaigns and on social media. 

Most importantly, he will work closely with PizzaExpress’ learning and development team to inspire and teach the art of dough flaring for the pizzaiolos across PizzaExpress globally, from live tutorials to tips and tricks videos.

Pizza Express said his expertise from his 15 years as a PizzaExpress team member makes him the “perfect fit” for this new role. He began his career as a trainee pizzaiolo at the Kings Lynn restaurant in West Norfolk, the same restaurant he manages today, before being promoted into a range of positions including working as a restaurant team trainer. 

Hamilton said: “Flaring isn’t just about throwing dough in the air. It’s about how you present yourself and your personality – and to me, true flair is the day to day of actually interacting with our customers and team – and if I can throw in a few flaring tricks along the way, then that’s an added bonus. 

“At PizzaExpress, we like to say dinnertime is our showtime, and I can’t wait to join with restaurants across the country in my role as head of flair and put on a true show.”

PizzaExpress chief marketing officer Stephen Taylor added: “At PizzaExpress, we’re passionate about helping our team members have successful and rewarding careers, and once we saw Danny’s love for the brand, combined with his exceptional flaring skills, we knew he was perfect for our Head of Flair position to inspire our teams.”