The Breakfast Club to partner with Redefine Meat in January 2023

The Breakfast Club will be partnering with Redefine Meat in January 2023 to offer vegan and vegetarian dishes across all restaurants. A new Redefine Meat menu will also be launched to coincide with Veganuary. 

All sites will get two new Veganuary specials, the works, a veggie and vegan fry-up, and a posh sausage sandwich, made from Redefine Meat bratwurst sausage. They will be available from 2 January. 

The restaurant chain’s venue on Berwick Street, Soho, will also be going fully vegetarian and vegan for the whole month of January. 

In addition, the venue will launch a ‘No Meat on Berwick Street’ campaign, recreating some of The Breakfast Club’s dishes with plant-based replacements.  

Redefine Meat products are also available during Veganuary within their other partner restaurants which include Gauthier Soho, German Gymnasium, Mr White’s, Selfridges Harry Gordon’s Bar and Kitchen, as well as The Brass Rail Restaurant, Powerplant, and Chotto Matte.                         

Tom Williams, marketing manager at The Breakfast Club, said: “We’re very excited to be working with Redefine Meat in order to give our diners an unbeatable plant-based experience, which even the biggest meat lovers can get their chops around. 

“We see this as a game changer not just for Veganuary, but as part of our menus across our cafs moving forward.”