Drinks sales up YOY for ninth week in a row
Following the pattern of recent weeks beer sales were up 8% and cider was up 11%, both of which should continue to perform well as the World Cup progresses
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On premise drinks sales in the UK have exceeded 2021 levels for the ninth successive week, according to data from CGA’s drinks recovery tracker.
Average sales by value in the seven days to Saturday, 19 November, were 3% ahead of the same week last year, despite the mounting pressure on consumers’ disposable incomes.
However, after adjustments for inflation, which hit a 40-year high of 11% in October, sales are still significantly below last year’s levels.
Six of the week’s seven days saw year-on-year growth, peaking at 9% on 13 November but trading dipped 2% on 19 November because of a lull ahead of the first games for England and Wales in the World Cup.
Following the pattern of recent weeks beer sales were up 8% and cider was up 11%, both of which should continue to perform well as the World Cup progresses. Soft drinks were up 5% and wine up 6%. However spirits were down 11% and continue to suffer against the tough comparatives of late 2021.
Jonathan Jones, CGA’s managing director, UK and Ireland, said: “Nine weeks of year-on-year growth give On Premise operators and suppliers a great springboard into festive and World Cup trading.”
“While inflation is impacting growth and profit margins are under strain, these figures show that consumers remain very keen to drink out in pubs and bars.”
