Hell Yeah Hospitality announces four new openings
The team has now revealed plans to expand into Leicester, Durham, Liverpool and Cardiff within the next 12 months, increasing the total Pizza Punks sites across the UK – from four to eight
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Hell Yeah Hospitality Group, which operates three hospitality brand concepts; Pizza Punks, Mamasan and Veganizza, is set to double the number of its Pizza Punks restaurants in the UK in 2022 with four new openings.
Furthermore, it has announced the appointment of Gordon Fraser as the groups financial director. He joins the organisation from Trump Turnberry, the Scottish Luxury Collection Resort, where he has held the position of director of finance since 2018.
The unlimited-topping and sourdough pizza brand, Pizza Punks has existing sites located in Glasgow, Belfast and Newcastle, and a recently opened Leeds restaurant on Bond Street.
The team has now revealed plans to expand into Leicester, Durham, Liverpool and Cardiff within the next 12 months, increasing the total Pizza Punks sites across the UK – from four to eight.
Hell Yeah Hospitality said it aims to expand even further beyond 2022, setting its sights on locations in Birmingham, Manchester, Sheffield, Nottingham, the London boroughs, Edinburgh, Aberdeen, and Dublin.
The expansion follows the success of the brands’ e-commerce and delivery business during lockdown, which saw the flip the business model to a delivery service.
Brad Stevens, founder and CEO of Hell Yeah Hospitality, said: “The overwhelming response we had to Pizza Punks Bake at Home was incredible, it showed the teams’ strength and ability to flip from a restaurant to a delivery business and trade well.
“Even though we couldn’t operate as normal, our customers still wanted to enjoy our pizzas, which is testament to us doing things differently, no one does pizza the way Pizza Punks do. This alongside the success of our existing sites has given us the assurance to extend the Pizza Punks movement by rolling out more sites across the country.”
He added: “We are planning some exciting changes for all our sites too; we’ll be extending our menu to encompass more top-quality classic Italian dishes with a twist, but still staying true to our roots with our punked up pizza with the largest array of handmade toppings available for no extra cost.
“What will stay the same is our unrivalled level of customer service and hospitality, we always want guests to have fun and enjoy some great food, cocktails and music at the same time. The Pizza Punks success so far has been way beyond our expectations, and we have seen unprecedented demand at our new Leeds site too.”
