Just Eat’s takeaway AR experience sees increased orders

Just Eat’s new AR campaign has seen 102,000 unique interactions, 10% of which resulted in an order.

The AR campaign ran by Byte London used Facebook’s AR studio and drove a better than expected result in orders.

Ben Carter, UK marketing director at Just Eat, said: “Too many people dismiss AR as just another marketing gimmick. Our Facebook AR experience demonstrates that with the right creative approach and strategic implementation, AR can provide incredible engagement while at the same time driving real world sales.”

The campaign named ‘The Magical World of Just Eat’ allowed Facebook users to see their favourite takeaway floating into their mouth via their smartphone camera, and then place an order.

Alex Miller, Byte London’s co-founder said: “AR is an incredibly powerful platform not just for creating engaging marketing experiences but also in delivering real ROI for brands. We were proud to be one of the first agencies to work on the Facebook AR platform and have since launched our AR Studio and capability to further explore its creative potential.”