White Rabbit Projects
Editorial coverage highlights restaurant openings, brand partnerships and concept development led by the group, alongside updates on staffing, investment and leadership changes. Reporting also explores menu innovation, supplier collaborations and expansion strategy, providing UK hospitality professionals with insight into how a multi-brand operator drives growth and responds to evolving market opportunities.
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Jan- 2026 -7 JanuaryRestaurants
Honi Poke to reposition Island Poké sites after acquisition
Honi Poke is set to convert several Island Poké restaurants into its own stores and reposition Island Poké as a delivery-focused brand, following its acquisition of the business last year.The group said Honi Poke would remain its main in-store brand from January 2026, with plans to expand across London and…
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Sep- 2023 -19 SeptemberNews
White Rabbit Projects appoints new CFO
Specialist hospitality incubator, White Rabbit Projects (WRP), has appointed Paul Deeming, formerly of André Balazs Properties, Hakkasan and Ignite Group, as its new group CFO. Joining the business following WRP’s multi-million pound investment from McWin, Deeming comes with 20 years of experience leading and growing hospitality, leisure and marketing businesses.…
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Jul- 2022 -6 JulyFood and Drink
Island Poké appoints new head of property
Island Poké has announced the appointment of Hux Norman as the company’s new head of property ahead of its plans to embark on a period of “huge” growth. Norman reportedly joins from the UK café, bar, and restaurant operator, Loungers, where he was property manager. It is reported that he…
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Jun- 2022 -7 JuneFood and Drink
Island Poké opens first venue outside of London
The UK’s “leading poké operator” has launched a new site in Bicester Village, its first location outside of London. Island Poké brings “fresh pacific flavours” to the luxury shopping destination in Oxfordshire. The brand has opened a kiosk unit along the main thoroughfare with enough seating for up to 40…
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