Coverage tracks the operational and strategic developments of one of the UK’s most established casual dining brands, with a focus on estate refurbishments under the “Future Express” programme, rollout of digital ordering and pay-at-table tech via Pepper, expansion into retail with supermarket pizzas, and growth in delivery partnerships with platforms like Deliveroo and Just Eat. Reporting also covers site closures, pricing strategy, leadership changes, and repositioning efforts aimed at re-engaging younger diners and improving off-premise performance. Insight is geared toward operators monitoring high-street group strategy, brand recovery, and innovation in the mid-market pizza sector.