Lionesses
Coverage explores how the success of England’s women’s football team influences the UK hospitality sector, with updates on fan zone activations, pub and bar screenings, sponsorship deals, staffing demand around major tournaments, and the wider boost to food and drink sales. Insight highlights how operators capitalise on sporting events to drive footfall, create experiences, and strengthen community engagement.
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Aug- 2025 -11 AugustPubs and Bars
Warm weather helps drinks sales hold level in late July
Average sales in managed venues in the week to Saturday 26 July were exactly in line with the same week in 2024, with growth on four of the seven days, according to data from CGA. Year-on-year increases peaked at 3% and 4% on Thursday 24 and Friday 25 July respectively,…
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Apr- 2025 -28 AprilPubs and Bars
How pubs can score big during this summer’s Women’s Euros
This summer the reigning champion Lionesses will head to Switzerland to defend their Uefa Women’s Euro crown With no major men’s tournament this summer, pubs have a golden opportunity to drive footfall and revenue by tuning into a different kind of football fever: the Women’s Euros. As the Lionesses prepare…
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Feb- 2025 -25 FebruaryPubs and Bars
Home Office proposes Women’s Euros licensing relaxation
The Home Office is proposing a relaxation of licensing hours if any of the qualifying home nations reach the semi-final or final of the UEFA Women’s Euro 2025. Licensing hours for these games are proposed to be extended from 11pm to 1am in England and Wales, which will be particularly…
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Aug- 2023 -30 AugustPubs and Bars
Lionesses lift trading despite early kick offs
Over England’s four Women’s World Cup knock-out matches, average drinks return on sales (RoS) was 25% ahead of the average for that given day of the week, according to data from CGA Strategy. Large alcoholic drink (LAD) sales were up 34%, thanks to beer’s association with football and soft drink…
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Jul- 2022 -7 JulyRestaurants
UK retail and hospitality to see £1.2bn boost during women’s Euros
The UK retail and hospitality sector are predicted to receive a £1.2bn boost during the Women’s UEFA 2022 European Championships (EURO 2022), according to new spending data by Voucher Codes. The competition is expected to bring 9.4m shoppers to retail stores across the whole competition, with a £898.2m predicted total…
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