Heineken UK
Coverage of brand initiatives, supply chain developments, and onโtrade partnerships at a leading drinks manufacturer active across the UK. This section explores new product launches, draught system innovation, sustainability commitments, and distribution strategy, offering insight for bar operators, beverage managers, and hospitality professionals tracking how beverage brands shape service, stock planning, and guest engagement.
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Jun- 2025 -23 JunePubs and Bars
Star Pubs to spend ยฃ4.5m upgrading outdoor spaces and exteriors
Heineken UK-owned Star Pubs has announced plans to invest ยฃ4.5m in refurbishing the exteriors of 171 pubs across the UK this year, with a focus on improving outdoor trading areas and enhancing kerb appeal.ย Some 88 pubs will receive garden makeovers, a quarter of which will be themes around Heineken…
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May- 2025 -6 MayPubs and Bars
Heineken to invest ยฃ40m in pubs
Heineken UK has announced that it will invest ยฃ40m in upgrading and reopening pubs in its Star Pubs division in 2025. The company stated that 25% (608) of its 2,400 pubs will benefit from enhancements during the year, with 104 of these earmarked for transformational revamps costing ยฃ120,000 plus. Having…
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Mar- 2025 -11 MarchPubs and Bars
Cider hits historic ยฃ2bn valuation for UK pubs, Heineken finds
The cider category in UK pubs, bars and restaurants has reached a โhistoricโ record worth of ยฃ2bn to UK pubs, due to โpremiumisationโ driving its value by 5% over the last two years, according to Heinekenโs Cider Report 2025. The report found that 342 million pints of cider and around…
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Aug- 2024 -7 AugustNews
Todayโs news in brief – 07/08/24
Yum Brands has reported a 4% revenue rise to $1.7bn (ยฃ1.3bn) in Q2. The owner of KFC, Taco Bell, Pizza Hut and Habit Burger Grill saw company-wide sales grow 3%, as it opened 598 new restaurants across 57 countries during the period. KFC revenues increased 5% to $717m (ยฃ563m) in…
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7 AugustPubs and Bars
Heineken partners with AND Digital to implement new sales platform
Heineken UK has partnered with AND Digital to launch HeiDeal, a new โdata-drivenโ sales platform. The brewer stated that the new platform would โtransformโ how its sales teams build valuable contracts, providing customers with a smoother experience and more tailored deals. HeiDeal will model multiple deal scenarios that optimise margin,…
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Jul- 2024 -3 JulyNews
Todayโs news in brief – 03/07/24
Hawksmoor has reportedly begun exploring a sales process as a way to grow its international presence, according to The Financial Times. It is understood that investment bank Stephens has been appointed to run the sale process, and has already begun talking to potential buyers.ย Heineken UK plans to relocate its…
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3 JulyBreweries and Distilleries
Heineken UK relocates HQ to Edinburgh
Heineken UK has announced its planned relocation of its Scottish office and company headquarters to 6 St Andrew Square, Edinburgh. Following over 20 years at its current site in Broadway Park, Edinburgh, Heineken has chosen the city-centre location after reviewing the companyโs evolving ways of working ahead of its current…
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May- 2024 -7 MayNews
Todayโs news in brief – 07/05/24
Wet and cool weather brought down drinks sales for the week to 27 April, according to data from CGA. This comes despite daily sales being up by 11% year-on-year on Sunday 21 April, thanks to a strong round of Premier League fixtures. Sales suffered by comparison to a sunny late…
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7 MayPubs and Bars
Heineken to invest ยฃ39m in new pubs
Heineken has announced that it is set to invest ยฃ39m to upgrade and reopen a number of pubs in its Star Pubs estate in 2024. A quarter (612) of Heineken UKโs 2,400 pubs are in line for improvement, with 94 of these set for makeovers costing on average ยฃ200,000. The…
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Feb- 2024 -8 FebruaryPubs and Bars
Six Nations opening weekend boosts pub sales by 42%
Star Pubs, the pub arm of Heineken UK, has reported that total sales across the Six Nations opening weekend were up 42% as rugby fans flocked to their local pubs to watch live sport. With afternoon and evening games on Saturday, the data suggested that punters chose to spend much…
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