Heineken
Coverage tracks the activity, strategy, and sector influence of one of the UK’s leading beer suppliers and pub operators, including product innovation, distribution partnerships, on-trade marketing, sustainability initiatives, and the management of its leased and tenanted estate. Reporting provides insights for pub landlords, bar managers, and F&B executives following brand-led category leadership and drinks strategy across the hospitality sector.
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Jun- 2025 -23 JunePubs and Bars
Star Pubs to spend £4.5m upgrading outdoor spaces and exteriors
Heineken UK-owned Star Pubs has announced plans to invest £4.5m in refurbishing the exteriors of 171 pubs across the UK this year, with a focus on improving outdoor trading areas and enhancing kerb appeal. Some 88 pubs will receive garden makeovers, a quarter of which will be themes around Heineken…
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May- 2025 -6 MayPubs and Bars
Heineken to invest £40m in pubs
Heineken UK has announced that it will invest £40m in upgrading and reopening pubs in its Star Pubs division in 2025. The company stated that 25% (608) of its 2,400 pubs will benefit from enhancements during the year, with 104 of these earmarked for transformational revamps costing £120,000 plus. Having…
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Mar- 2025 -21 MarchBusiness
Carlsberg signs multi-year deal with UEFA
Carlsberg has signed a new multi-year partnership deal with UEFA to become the official beer of UEFA national team football. This includes sponsorship of the men’s Euro 2028, women’s Euro 2029, UEFA Nations League Finals, and UEFA Women’s Nations League, Men’s and Women’s European Qualifiers and UEFA Futsal Euro. As…
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11 MarchNews-In-Brief
Today’s news in brief – 11/03/25
Bill’s has reported that its EBITDA has doubled to £11.2m over the past two years, following a “remarkable” turnaround in sales and guest metrics. The chain said its performance coincided with the appointment of Tom James to the role of managing director in October 2022, who joined with a “clear…
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11 MarchPubs and Bars
Cider hits historic £2bn valuation for UK pubs, Heineken finds
The cider category in UK pubs, bars and restaurants has reached a “historic” record worth of £2bn to UK pubs, due to ‘premiumisation’ driving its value by 5% over the last two years, according to Heineken’s Cider Report 2025. The report found that 342 million pints of cider and around…
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Aug- 2024 -28 AugustPubs and Bars
Dronfield Woodhouse pub The Miners Arms closes for £310k refurb
Dronfield Woodhouse pub The Miners Arms has shut its doors in order to undergo a £310,000 refurbishment. The refurbishment is being carried out by Heineken-owned Star Pubs and new licensee Jon Church, who comes from Meadowhead and has worked in pubs around Derbyshire and South Yorkshire for the past 20…
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7 AugustNews
Today’s news in brief – 07/08/24
Yum Brands has reported a 4% revenue rise to $1.7bn (£1.3bn) in Q2. The owner of KFC, Taco Bell, Pizza Hut and Habit Burger Grill saw company-wide sales grow 3%, as it opened 598 new restaurants across 57 countries during the period. KFC revenues increased 5% to $717m (£563m) in…
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7 AugustPubs and Bars
Heineken partners with AND Digital to implement new sales platform
Heineken UK has partnered with AND Digital to launch HeiDeal, a new “data-driven” sales platform. The brewer stated that the new platform would “transform” how its sales teams build valuable contracts, providing customers with a smoother experience and more tailored deals. HeiDeal will model multiple deal scenarios that optimise margin,…
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Jul- 2024 -3 JulyNews
Today’s news in brief – 03/07/24
Hawksmoor has reportedly begun exploring a sales process as a way to grow its international presence, according to The Financial Times. It is understood that investment bank Stephens has been appointed to run the sale process, and has already begun talking to potential buyers. Heineken UK plans to relocate its…
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3 JulyBreweries and Distilleries
Heineken UK relocates HQ to Edinburgh
Heineken UK has announced its planned relocation of its Scottish office and company headquarters to 6 St Andrew Square, Edinburgh. Following over 20 years at its current site in Broadway Park, Edinburgh, Heineken has chosen the city-centre location after reviewing the company’s evolving ways of working ahead of its current…
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