Heavenly Desserts
Coverage of franchise-led growth, store launches, menu development, and customer experience strategy at a UK-based premium dessert brand. Tracks new openings in high streets and retail hubs, operational innovations to boost service speed and guest satisfaction, and updates on franchise performance and brand positioning. Built for hospitality professionals, franchisees, and F&B managers focused on scalable models in the dessert-led casual dining segment.
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May- 2023 -15 MayComment
Towards an alcohol-free future: how will caterers accommodate it?
Do you think people are starting to prefer mocktails instead of cocktails? The low and no alcohol lifestyle is having a meteoric spike in popularity recently. As consumers become more health-focused and are facing cost of living pressures, the ability to enjoy cocktails throughout the day and evening without the…
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Jan- 2023 -23 JanuaryFeatures
Heaven on earth: Heavenly Desserts’ international expansion
Catering Today sits down with Heavenly Desserts co-founder and managing director Yousif Aslam. He discusses the company’s 2022, its first Canadian store and future expansion plans. Could you just tell me a little bit about the history of the company? We opened our first store in Birmingham in 2008 and…
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Dec- 2022 -14 DecemberRestaurants
Heavenly Desserts opens first international site
UK artisan dessert restaurant Heavenly Desserts has opened its first store outside of the UK in Mississauga near Toronto Canada. The new store will have room for 60 diners and will have an interior unique to the restaurant. This new opening is part of a wider expansion plan into Canada…
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Nov- 2022 -23 NovemberPeople
Heavenly Desserts appoints trio ahead of expansion
Luxury dessert franchise Heavenly Desserts has made three appointments to its team as it looks to expand into international markets. The company has announced that Martha Prudence has been promoted to new store openings trainer. Louise Wilkinson has been appointed brand excellence auditor and Warren Smith has been appointed area…
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Oct- 2022 -25 OctoberFeatures
In conversation with the co-MD of Heavenly Desserts
Can you tell me about your career and how you came to be managing director at Heavenly Desserts? When I left school at 16, I went to college and then went on to university, but decided that the academic route wasn’t for me. I was always somebody who enjoyed working,…
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Sep- 2022 -23 SeptemberRestaurants
Heavenly Desserts to open new Marylebone site
Heavenly Desserts has announced it is set to open its new restaurant in Baker Street, Marylebone, on 1 October. The new site is set in a two-storey restaurant and will feature its new tapas-style menu, comprised of multiple signature dishes. The menu has been inspired by Asia, including its Mochi…
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15 SeptemberRestaurants
Heavenly Desserts opens new site in Bath
Heavenly Desserts has announced it will open the doors to its new store in Bath on 17 September. The announcement follows a period of growth for the company and brings the brand to nearly 50 restaurants across the UK which was founded in 2008 by Mohammad Imran and Yousif Aslam,…
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Mar- 2020 -11 MarchRestaurants
Heavenly Desserts opens first London site in Stratford
“Luxury” dessert dining brand, Heavenly Desserts, has announced the opening of its new Stratford site, situated at the International Quarter London (IQL). The new site will be Heavenly Desserts first-ever London location, and will deliver its range of sweet treats, which include Belgian waffles and luxury cheesecakes. The restaurant will…
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