Fitzrovia

Coverage explores hospitality and foodservice activity in this central London neighbourhood, including restaurant and bar openings, chef-led concepts, independent operator movements, and local investment trends. Reporting offers valuable insight into how Fitzrovia’s mix of office, residential, and destination dining trade shapes strategy for operators navigating premium, all-day, and weekday-driven footfall.

  • Aug- 2022 -
    31 August
    NewsSparrow Mayfair appoints executive chef and GM ahead of opening

    Sparrow Mayfair appoints executive chef and GM ahead of opening

    Sparrow Mayfair announces the appointment of Ivan Simeoli as its executive chef and Miles Butler as its general manager ahead of the new restaurant opening. Simeoli will work alongside the group’s executive chef AJ McCloud on menu development. Simeoli, who was born and raised on the southern Italian coast near…

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  • Jul- 2022 -
    20 July
    RestaurantsSalt Yard opens restaurant at Westfield London

    Salt Yard opens restaurant at Westfield London

    Salt Yard Group, a chain of tapas bars and restaurants, has announced the opening of its new restaurant at Westfield London in Shepherd’s Bush on 21 July.   The restaurant is located in the southern terrace of Westfield London. The  new site will be the fifth restaurant for the group.  Salt…

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  • Jun- 2022 -
    6 June
    NewsPunch Room at London Edition to re-open

    Punch Room at London Edition to re-open

    Cocktail bar Punch Room has announced it will re-open on 10 June 2022 with a new menu concept created by bars manager Anthony Callegari. The bar is located in the heart of Fitzrovia, within The London Edition hotel. It comes following the opening of Punch Room at The Madrid Edition…

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  • May- 2022 -
    16 May
    RestaurantsWhere The Pancakes Are launches £550,00 crowdfunding campaign amid expansion

    Where The Pancakes Are launches £550,00 crowdfunding campaign amid expansion

    Where The Pancakes Are has launched a £550,000 crowdfunding campaign to support its UK expansion plans. Its first restaurant near Borough Market opened in 2016, and its online shop was launched in April 2020. Its second restaurant in Fitzrovia opened its doors in June 2021. A third restaurant is set…

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  • Feb- 2022 -
    23 February
    NewsItaku opens in London

    Itaku opens in London

    Itaku has announced its opening in London’s Great Portland Street. Featuring a “unique” produce-driven menu of Italian cuisine created utilising Japanese flavours and techniques, the new destination is an addition to the Fitzrovia and Marylebone restaurant landscape. With interior design by Maria Morra, the white marbled flooring and skylight provides…

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  • 14 February
    Awards & EventsPahli Hill achieves Michelin Bib Gourmand 2022 award

    Pahli Hill achieves Michelin Bib Gourmand 2022 award

    Fitzrovia restaurant, Pahli Hill has been awarded a Michelin Bib Gourmand 2022. Having opened in 2020 only to close immediately due to the pandemic, Pahli Hill was the first UK venture for owners Rahul Khanna and Kabir Suri of Azure Hospitality in India. According to the restaurant, the menu brings together…

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  • Jan- 2022 -
    26 January
    RestaurantsRai opens its doors in Fitzrovia

    Rai opens its doors in Fitzrovia

    Rai, the multi-course concept created by and named after founder Shrabaneswor Rai and executive chef Padam Raj Rai, has opened its doors in Fitzrovia. The concept features multi-course omakase-style tasting menus that fuse Japanese dishes with unique ingredients from the UK and around the world. Having won “critical acclaim” at…

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  • Dec- 2021 -
    16 December
    Pubs and BarsCocktail bar Pinch opens in Fitzrovia

    Cocktail bar Pinch opens in Fitzrovia

    New bar Pinch has launched in the heart of Fitzrovia, which combines cocktails and tapas with a modern take on Ukrainian vodka infusions. Located on Tottenham Street, Pinch is an eighty-cover cocktail bar which features a private drinking area and a foliage-clad room for 20 people. Bar manager Ricardo De…

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  • 15 December
    NewsUgly Dumpling to open new Fitzrovia restaurant

    Ugly Dumpling to open new Fitzrovia restaurant

    Ugly Dumpling has announced it will open a brand new restaurant in Fitzrovia on 4 January 2022. It also revealed that to celebrate the launch and mark veganuary, it has created a limited-edition vegan cheeseburger dumpling exclusively for the new site. From traditional Asian fillings to modern Western flavours, Ugly…

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  • Oct- 2021 -
    6 October
    Cafes and Coffee ShopsLantana opens fourth venture in London

    Lantana opens fourth venture in London

    Independent restaurant group Lantana has announced the opening of its fourth venture cafe DL/78 in central London. Café DL/78 is situated in Derwent London’s space in Charlotte Street, Fitzrovia, and is in close proximity to Soho Square and the theatre district. Taking inspiration from its Australian heritage, the new cafe…

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