Coverage tracks the performance and strategic direction of the UK’s highest-profile craft beer brand, with reporting on bar openings across cities including London, Manchester, Birmingham, and international markets such as the U.S., Germany, and Australia. Topics include franchising with SSP for travel hubs, airport bar rollouts, BrewDog Hotel concepts, operational changes at the Ellon brewery, B Corp status reversal, sustainability initiatives, and menu development in food-led bars. Insight is tailored for operators and suppliers monitoring hybrid beer-bar formats, branded lifestyle venues, and competitive dynamics in drink-led casual dining.