Belgium

Coverage of international foodservice trends, market activity, and F&B developments linked to Belgium’s hospitality sector. This section explores branded expansion, local dining culture, beer and chocolate exports, and consumer preferences shaped by tourism, EU presence, and regional identity. Built for UK operators, chefs, and hospitality professionals, it offers insight into trading patterns, partnership opportunities, and culinary influence across Western Europe.

  • Jan- 2023 -
    25 January
    Food and DrinkPeckwater Brands acquires Eatclever

    Peckwater Brands acquires Eatclever

    The UK-based operator of virtual food brands, Peckwater, has announced its acquisition of Eatclever, a virtual delivery brand in the DACH region (Germany, Austria and Switzerland).   The UK company will take over Eatclever’s operations in almost 100 restaurants across the DACH region, expanding their presence into three new countries across…

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  • 3 January
    RestaurantsAwesome Chips launches as franchise

    Awesome Chips launches as franchise

    Awesome Chips has announced it has launched as a franchise.    Set up in 2015, the group serves fresh hand cut chips alongside a range of sauces, rubs and spices. With branches in Leicester, Wood Green in London and the Bullring Shopping Centre in Birmingham, it is now welcoming applications from…

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  • Sep- 2022 -
    6 September
    BusinessPeckwater Brands acquires Honest Food operations in four countries

    Peckwater Brands acquires Honest Food operations in four countries

    Restaurant operator, Peckwater Brands, has announced its acquisition of the operations of Honest Food Company (HFC) in four European countries, operating from over 500 “unique” locations.  The news comes as the brand aims to become the “continent’s largest” operator of virtual food brands.   Peckwater, which already has operations in five…

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  • May- 2022 -
    17 May
    Food and DrinkMcdonald’s to launch on UK Deliveroo

    Mcdonald’s to launch on UK Deliveroo

    Deliveroo and McDonald’s have announced a new, long-term global strategic partnership which will see McDelivery available through the Deliveroo platform in markets across the world. The partnership includes the UK, Deliveroo’s largest market, where McDelivery will become available on the platform during the second quarter. The partnership is expected to…

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  • Sep- 2021 -
    7 September
    RestaurantsPitaya opens debut UK restaurant

    Pitaya opens debut UK restaurant

    Fast-casual restaurant group Pitaya has entered the UK with the opening of its debut London restaurant in Covent Garden. Founded in Bordeaux, the group provides Thai street food to over 150 locations across seven European countries, including Belgium, Spain, and Switzerland. Comprising 108 covers inside, Pitaya Covent Garden also features…

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  • Jun- 2021 -
    21 June
    RestaurantsItsu to open 100 new stores after securing investment deal

    Itsu to open 100 new stores after securing investment deal

    Itsu, an Asian-inspired restaurant chain, has announced plans to create 100 new venues across the UK as part of its partnership with private equity firm, Bridgepoint.  Founder of Itsu, Julian Metcalfe, said the new partnership “secures tremendous growth” for the restaurant group – which is recovering from the impact of…

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  • Apr- 2019 -
    9 April
    Awards & EventsRainer Sarrazin crowned winner of European Chef’s Cup in London

    Rainer Sarrazin crowned winner of European Chef’s Cup in London

    Rainer Sarrazin has been named Best European Chef for 2019 by Aramark, following his performance in the European Chef’s Cup, the prestigious international competition held each year by Aramark, one of the world’s leading catering companies. The competition saw seven professional chefs from across Europe go head to head in…

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  • 3 April
    BeveragesSales at Global Brands top £50m

    Sales at Global Brands top £50m

    Independent drinks producer and distributor Global Brands has reported a 19.5% increase in total sales, taking turnover to over £50m for the financial year ending 30 September 2018. This follows 16% growth in the previous financial year and a gross profit rise from £11.8m to £14m for FY 2017/18. Global…

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  • Mar- 2019 -
    5 March
    Catering CompaniesCargill looking to acquire chocolate supplier Smet

    Cargill looking to acquire chocolate supplier Smet

    Cargill has announced it is set to acquire Belgian chocolate supplier in order to enhance its presence in the chocolate sector. The combined business will aim to accelerate growth in the gourmet segment. The deal will allow Cargill to provide increased customer intimacy and enhanced production capabilities with a wide-ranging…

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  • Jun- 2018 -
    13 June
    Awards & EventsEngland fans to buy 14 million extra pints during World Cup

    England fans to buy 14 million extra pints during World Cup

    The British Beer and Pub Association (BBPA) has predicted that England fans will drink 14 million extra pints at the pub during the World Cup group stages, as the England team faces Tunisia, Panama and Belgium. The extra number of pints drunk during the World Cup group stages could provide…

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