Yard Sale Pizza secures growth investment from Piper

Yard Sale Pizza has secured an investment from private equity firm Piper to fund growth across the capital and into new UK cities.

Piper will also support investment in technology to enhance Yard Sale’s customer experience and its innovation in collaborations and partnerships.

Founded in 2013 by Johnnie Tate and Nick Buckland, the brand began life in Johnnie’s Clapton backyard.

Since then, it has grown steadily to 14 shops across East, North and South London, including a “record-breaking” opening in Earlsfield in March 2025. The group’s turnover is now £13m.

Yard Sale operates an in-house team of e-bike delivery drivers, hired locally and given the same benefits as the hourly kitchen teams.

All pizzas are handmade, designed to travel, and delivered in 24 minutes on average – including the group’s signature 18-inch pizzas.

Additionally, the brand partners with more than 160 pubs and bars across London. It has also raised over £90,000 for charities and delivered 8,000+ meals to NHS staff during the pandemic, all part of staying rooted in the communities it serves.

Co-founders Tate and Buckland will continue to lead the brand alongside chair Paul Campbell, who has worked closely with the business over recent years.

This is Piper’s sixth investment from its seventh fund. Piper has previously backed hospitality brands, including Flat Iron, Loungers, Hickory’s Smokehouse, Be At One, Turtle Bay, and Las Iguanas.

Yasha Estraikh, associate partner at Piper, who led the deal and will be joining as NED, said: “We’ve been tracking Yard Sale for some time, and the consistent love for the brand from customers was impossible to ignore. We’re excited to work with the team to scale Yard Sale’s winning formula – delivering delicious pizza for everyday sharing moments via a memorable delivery experience to neighbourhoods across the UK. It’s already well on its way to becoming a brand legend.”

Tate, CEO at Yard Sale Pizza, added: “We are excited to be entering this new era for Yard Sale with Piper’s investment. Since we first met, Piper’s understanding, enthusiasm and shared vision for the business has been clear. Piper has a proven track record in scaling exceptional brands, and I am delighted to be partnering with them for our next phase of growth.

“As we continue to obsess over delivering the very best pizzas, this partnership will allow us to reach even more local neighbourhoods across London & the UK. Finally, a big shout out to the whole team at Yard Sale, you are the key to our success now and in the future!”