SushiDog secures £800k investment for London openings

Quick service restaurant chain SushiDog has secured an investment of £800k from Middleton Enterprises to fuel the opening of four new sites in London. 

The news marks the second funding round into SushiDog, as Middleton Enterprises invested £612k into the business in April 2023. 

SushiDog’s ‘grab and go’ model offers a healthier alternative to mainstream fast food outlets. To capitalise on the chain’s growth and popularity, SushiDog’s owners have identified multiple London sites that are due to open in 2024. 

The timely £800k growth capital investment will be channelled directly into the development of those sites. This follows on from the original funding round led by Middleton Enterprises that resulted in the opening of SushiDog units on Baker Street and The Strand in September and October 2023.

Greg Ilsen, co-founder of SushiDog, said: “We’ve enjoyed a strong year that has seen terrific growth and an increase in sales. We’ve experienced a 77% increase in revenue year-on-year, which is down to the hard work and dedication of our team and the astonishing performance of our London sites. 

“Middleton Enterprises stepped in to provide the financial backing we needed to execute on the new London sites we had identified. Their unique flexible and collaborative investment approach suits our style and culture, allowing us to expand at a rate that matches our ambitions.”