Restaurants ‘too unhealthy’ for 71% of Brits, study reveals

A new market report looking at restaurant trends for 2020 has revealed that 71% of consumers want healthier options available on the menu.
The research from Paymentsense of over 70,000 businesses, plus interviews with 350 British restaurant owners and 2,085 consumers reveals that 50 million adults eat out in Great Britain each year – totalling 2.4 billion “eating-out occasions”.

According to the study, young people are most likely to eat out. Almost half of young families, young couples and people under 35 living in shared accommodation say they eat out once a week. That proportion falls to a quarter for empty nesters or retirees.

Some 35 million UK adults eat breakfast out every year, with the demand twice as strong for millennials.

It also found that despite Saturday bringing in more sales, Sunday is seen to be just as important as it is then when restaurants can claim £4 out of every £10 that consumers spend, compared with just £2.30 the rest of the week.

In addition, Paymentsense said having an up-to-date website and appearing on review sites will attract the attention of 40% of consumers, while offering multiple booking options will appeal to the 91% of consumers who like to reserve a table.

However, it said that “nothing can ever make up for poor food and bad service” with 71% of consumers viewing customer service as important or very important, 69% would say the same for the cuisine and 68% focus on price.

The option to customise menus, for example, by swapping sides or part of a meal, also ranked highly. 38% would pay extra for a unique experience that “surpassed ordinary expectations”.

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