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Britain’s leading restaurant groups saw delivery sales rise by 3.6% year-on-year in November, slightly ahead of inflation which stood at 3.2% on the Consumer Price Index measure, according to the latest Hospitality at Home Tracker from NIQ.
The increase marked a slowdown from October, when delivery sales growth reached 7.6%, and was the weakest performance since June.
However, during November the overall at-home demand was flat as takeaway and click-and-collect orders declined sharply. Sales by value in these channels fell by 8.8% year-on-year, the steepest decline recorded so far in 2025.
As a result, total like-for-like at-home sales across restaurants were flat in November, unchanged compared with the same month last year. NIQ said the outcome extended a broader pattern of subdued growth during 2025 as consumers reduced discretionary spending.
On a total sales basis, which includes newly opened restaurants and sites offering delivery or takeaway services for the first time, performance was stronger. Total at-home sales in November were 6.1% higher than a year earlier.
The Tracker showed that delivery accounted for 13.4p of every £1 spent with restaurants during the month, while takeaways and click-and-collect orders represented 4.8p of the pound.
Karl Chessell, director of hospitality operators and food, EMEA at NIQ, said: “November’s real-terms growth in delivery sales is welcome news for restaurants. However, it’s clear that much of the extra revenue has come over from directly-ordered takeaways, and it’s been powered by higher prices rather than extra volumes.”
