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Prezzo has announced the appointment of Mark McCulloch, founder and CEO at
Supersonic INC, as its new chief marketing officer on a fractional basis.
McCulloch will work closely with CEO James Brown to drive the brand’s strategy and revitalise its position.
He brings with him over 20 years of experience, having held senior marketing roles at
some of the industry’s biggest names.
During his time at Pret A Manger, he played a key role in relaunching Pret coffee in addition to Pret’s digital strategy.
McCulloch said: “I’m thrilled to be joining Prezzo at such an exciting time. I’ve always admired the brand’s rich heritage, serving Italian favourites up and down the UK for the past 25 years. The opportunity to work with James Brown and the Prezzo team to help grow the well loved brand is a challenge I can’t wait to get my teeth into. With my experience working with the best brands in the hospitality sector across the globe, I’m confident we can create something incredible that the team will be proud of and that will excite our guests (current and new).”
James Brown, CEO of Prezzo, added: “Mark’s reputation in the industry speaks volumes. His work with brands like Pret A Manger, YO! Sushi, Dishoom and Rosa’s Thai has demonstrated his ability to innovate, adapt, and lead in competitive markets making brands both busier and more famous. We’re thrilled to have him on board and look forward to working together as we refresh and evolve Prezzo and take it as a team to the next level.”
