P.F. Chang’s unveils Leicester Square refurb
Located at 10 Great Newport Street and owned by franchisors Zaf Holdings, the restaurant was once the site of a Rolling Stones recording studio
Pan-Asian restaurant P.F. Chang’s has unveiled the £450,000 refurbishment of its Leicester Square venue.
The venue has been designed by Zebra Projects, a global architecture practice headquartered in London.
Spanning 4,500 sq ft, with capacity for 134 guests, P.F. Chang’s London features vibrant murals in red and gold, each representing a different traditional Asian tale.
The site also features a range of decorative patterns that pay homage to the rich cultural diversity of Asian design, as well as nods to the brand’s iconic golden horse.
Located at 10 Great Newport Street and owned by franchisors Zaf Holdings, the restaurant was once the site of a Rolling Stones recording studio.
Arif Jivraj, CEO of Zaf Holdings Group, said: “We’re excited to be entering a new chapter for P.F. Chang’s London as we unveil our new look. We’re delighted that our central London venue will now more closely represent the incredible design and visual attention to detail that is central to the global P.F. Chang’s brand.
“We’re incredibly passionate about giving our loyal patrons, new guests and international fans of P.F. Chang’s an experience that is second-to-none, not only in terms of exceptional service but also in the way of delicious food.”
He added: “So, in addition to stunning new interiors, there’ll also be a few new surprises on the menu too. Our latest sushi offering is not one to be missed, and follows our from-scratch and MSG-free approach to cooking, which allows us to bring simple yet flavoursome ingredients to the table every time.”