Kapincha unveils brand redesign amid expansion plans

Sri-Lankan kitchen Kapincha has teamed up with creative agency Free The Birds as part of an interior design overhaul to match the brands expansion plans.

Launched in 2018 by two twin sisters – Vasanthini and Dharshini Perumal, Karapincha brings family recipes to life in the form of Sri Lankan cafes and small kitchens around London. With decades of dishes passed through generations, Karapincha tasked the creative team at Free The Birds with elevating the brand for the next stage of its business growth.

With stalls at Spitalfields Market and Mercato Metropolitano, Free The Birds aimed to “sharpen the brand identity and create a wider narrative around the kitchens to help them compete with the other quick-bite restaurants”. Karapincha’s offering is centred around “the flavour of family” tagline, which provided inspiration for the brand world as it reflects Karapincha’s origin story and its cultural heritage.

James Hardy, designer, Free The Birds, said: “We developed ownable assets and brand guidelines that spread across packaging design, social media, and menu flyers to highlight Sri Lanka’s extraordinary culinary evolutions with its melting pot of regional food traditions.

“The brand’s distinctive colours of deep heritage green and a vibrant spicy orange, inspired by the country’s flag, are balanced with accent colours, based on unique spice palettes to reinvigorate Karapincha’s cultural heritage.”

Vasanthini Perumal, co-founder of Karapincha, added: “Opening another location in London meant that we needed to be brave with the design in order to attract customers. We understand the value that design brings to a company, especially in this industry, so we needed a strategic partner who can elevate the Karapincha brand.

“The team at Free The Birds rose to the challenge and delivered on their promise of bringing clarity and edgy creativity that resembles our culinary evolution and brand heritage.”