Honest Burgers returns to profit amid strong sales and cost control
The company attributed its growth to higher customer numbers in both dine-in and delivery channels, alongside selective price increases to offset inflationary pressures
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Honest Burgers has reported a return to profitability for the year to 26 January 2025, supported by strong like-for-like sales growth and tighter cost management.
The restaurant group posted an operating profit of £3m for the 52-week period, compared with a £1m operating loss in the previous year. Turnover rose 6% to £59.9m, an increase of £3.5m on the prior period.
Like-for-like sales grew 10% year-on-year, following a 21% increase in the previous financial period. The company said this performance represented an 8% outperformance against the wider market.
The company attributed its growth to higher customer numbers in both dine-in and delivery channels, alongside selective price increases to offset inflationary pressures.
Adjusted EBITDA increased 56% to £6.3m, while exceptional costs fell 81% to £0.3m. According to Honest Burgers’ filing at Companies House, the results reflected continued focus on cost control and operational efficiency.
During the year Honest Burgers reinvested in its estate, refurbishing all restaurants and updating brand messaging across sites. The group also launched a new concept, Honest Smash + Grab, designed to deliver its core offer in a faster, more convenience-focused format.
The company said it had refinanced its debt facilities after the period ended, securing a new five-year term from July 2025. The refinancing, together with additional shareholder funding, has supported the acquisition of up to 12 sites from another burger chain, taking its total estate to 51 locations.
Changes to senior leadership over the year included the appointment of Kevin Styles as chief executive from January 2025, succeeding Thomas Kelly, who became chair of the board in September 2024. In July 2025 Matt Brandon was promoted from chief financial officer to chief executive, replacing Styles.
Honest Burgers said it remains confident in its financial position, with continued sales momentum into 2025 and a going concern assessment based on the wider Honest Group Limited results. The directors added they are satisfied the business will be able to meet its liabilities over the next 12 months.
