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The Hippodrome Casino has announced a £3m investment to open three new dining and drinking concepts this year, following the acquisition of an additional 2,400 sq ft space on Leicester Square’s Cranbourn Street.
Opening in July, the first new outlet to bolster The Hippodrome’s hospitality offering will be a collaboration with London-based CrêpeAffaire, creating a 1,200 square foot all-day café serving French crêpes and galettes.
Also in July, a new contemporary Chinese restaurant, Chop Chop by Four Seasons at The Hippodrome, will open on the lower ground floor.
Simon Thomas, executive chairman of The Hippodrome, said: “The Hippodrome has long led the way in the casino landscape, and the next phase of our development strategy is focused on elevating our position as a competitive lifestyle brand by enhancing the guest experience.”
Daniel Spinath, founder of CrêpeAffaire, added: “It’s long been an ambition to open in a prominent destination like Leicester Square, and we couldn’t ask for a better partner than The Hippodrome whose brand values of fun, hospitality and entertainment match our own. Our versatile all-day offer is perfectly matched to the area’s demographic of families, visitors to London and local workers.”
Kwan Lam, chief executive of Four Seasons, said: “We are delighted to be partnering with The Hippodrome to bring our globally recognised Chinese food to a broader demographic within such a historic venue. The Hippodrome’s ethos perfectly matches our own and we are looking forward to a long and successful collaboration.”
