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Sales of pints in December could generate turnover of around £1.4bn, according to data from the British Beer and Pubs Association (BBPA).
This comes as almost 300 million pints could be sold in pubs in December, with the beer and pub sector expected to pour a total of £3.3bn in GVA into the UK economy.
Alongside this, December could see the industry as a whole put £1.7bn in the Treasury’s coffers.
With the average pint costing £4.80, this would generate £136m in beer duty alone.
As a result the BBPA has called for the government to implement “permanent and meaningful business rates reform”.
Emma McClarkin, BBPA CEO, said: “Month in, month out, but most of all at Christmas, beer and pubs pour billions into the UK economy and Treasury. With the average pub making just 12p a pint thanks to the shocking cost of doing business, these figures highlight just how much our sector boosts the economy, but also what little money is left over.
“We’re working with the Government to make sure they cut the cost of doing business so we can help deliver their growth mission, continue to be a pillar of the economy and job market, and remain at the heart of communities.”
