Butcombe sees LFL sales rise 31% on Mother’s Day

Butcombe Group has reported that this year’s Mother’s Day celebration (31 March) resulted in a 31% like-for-like sales increase compared with that of last year. 

The pub operator’s performance on Mothering Sunday also broke its previous record set on Christmas Day last year. 

Butcombe’s ongoing development of its external areas was also credited with helping increase bar sales by 45% year-on-year on days of strong spring sunshine. 

About 11 sites are now part of the Butcombe Boutique Inns collection, which achieved “even greater” like-for-like sales growth of 37% compared with Mother’s Day 2024. 

Jayson Perfect, chief operating officer of Butcombe Group, said: “We are really pleased that our customers continue to trust us with helping them to celebrate special days like Mothering Sunday.

“We have continued to focus on our food and drink offering, whilst making sure we continue to develop our offering in terms of service and amenities like our outside spaces, so we can cater for all our customers’ needs. Our continued focus on our award-winning customer service has meant all the small touches and attention to details can really make all the difference to our customers.” 

He added: “We are also extremely grateful for all the hard work and brilliant service our teams have made, without them we would never be able to make Mothering Sunday such a memorable experience for so many of our customers.”