Gusto Italian appoints new head of Marketing

Gusto Italian has appointed Kat Schofield as its new head of Marketing, who will join the premium casual dining group in April.

Appointed by CEO Matt Snell, Schofield joins from Revolution Bars Group where she currently leads brand marketing for Revolución de Cuba. 

In her new role, she will support the further development and amplification of experiences that Gusto Italian offers, while “bringing a new level of expertise to the group’s digital offer, helping to drive personalisation”.

Schofield was previously recognised by Restaurant Marketer and Innovator in its 2022 ‘30 Under 30’ list of talented future leaders in marketing, innovation and strategy roles, and has previously held senior marketing roles at Marston’s PLC and Greene King.

Snell said: “Kat is an experienced marketeer who already has a deep understanding of and affinity with our brand. She is a serious foodie and we look forward to seeing the direction she will take our food offer. She has driven the marketing functions for national brands and we can’t wait to see the benefit this level of experience will bring to our marketing activity and the leadership team at Gusto Italian.”

Schofield added: “It is a truly exciting time to be joining Gusto Italian. I’ve long admired the work that Matt and the team have been doing, both in developing the visual identity of the estate, and in delivering unrivalled guest experiences. 

“Gusto is a genuinely unique proposition in Italian casual dining and I believe the potential for the brand is massive. I can’t wait to dive in and help the brand continue on its impressive growth trajectory and position Gusto Italian as the go-to destination for special occasions.”