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Hostmore appoints new non-executive director

Célia Pronto has previously held roles as the chief customer and digital officer of Casual Dining Group, and as the group marketing and e-commerce director and a board member of the Ford Retail Group

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Hospitality group Hostmore has today announced the appointment of Célia Pronto as an independent non-executive director with immediate effect. 

Pronto has over 25 years of experience in blue chip listed companies, private equity and venture capital backed start-ups and family-owned businesses. She has worked in subscription model businesses, as well as the food manufacturing, restaurants, logistics, travel, hospitality, leisure, fast moving consumer goods, e-commerce, automotive retail and utility sectors.

In addition, she has specific expertise in developing digital transformation, innovation and growth strategies in consumer and multi-channel businesses.

Pronto is currently a director of South East Water Limited, Samworth Brothers Limited, Impact Ventures Group Limited, and The Digital Success Co Ltd.

She has previously held roles as the managing director of Love Home Swap, as the chief customer and digital officer of Casual Dining Group, and as the group marketing and e-commerce director and a board member of the Ford Retail Group. She was also previously an executive director of Power and Mind Limited, whose members and creditors appointed a liquidator for the purposes of a voluntary winding up which was subsequently completed.

As well as joining the board, Pronto will become a member of the audit and risk, nominations and remuneration committees of the company.

Stephen Welker, chairman, said: “On behalf of the board, I am pleased to welcome Célia to Hostmore. Her wealth of experience across multiple sectors, particularly in developing digital transformation, innovation and growth strategies in consumer and multi-channel businesses, will strengthen the board. 

“The directors and I look forward to working with Célia as we continue to focus on the Company’s key objectives in the months and years ahead.”

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