UKH supports govt’s new apprenticeship campaign

UKHospitality has partnered with the Department for Education to secure new advertising for apprenticeships in both catering and hospitality as part of the government’s ‘Career Starter Apprenticeships’ campaign. 

Due to UKH’s efforts, the hospitality sector will be the latest to join the likes of construction, healthcare and education as part of the flagship campaign.

The materials are promoted to schools and colleges across the country and feature apprenticeship success stories provided by training providers, such as HIT Training and Umbrella Training, and businesses, including Compass Group, Hilton, Greene King, Mitchells and Butlers, Pizza Express and Whitbread.

Kate Nicholls, chief executive of UKH, said: “I’m delighted that hospitality and catering now features as part of the government’s new apprenticeship campaign. Apprenticeships play a critical role in developing future generations of talent and offer an exciting way to learn practical skills on the job.

“Working with the Department for Education to promote these career opportunities is significant and I’m pleased we’re able to partner on this important initiative.”

Sandra Kelly, skills director of UKH, said: “Promoting apprenticeships as an entry point into hospitality was a priority aim in UKHospitality’s Workforce Strategy and securing the sector’s inclusion in this campaign will go a long way to further embedding these opportunities within schools and colleges.

“Being able to hear from fellow apprentices about the skills they’ve developed and the successes they’ve achieved is so inspiring and I hope they convince thousands more to take up an apprenticeship.”