The Athenian partners with Growth Kitchen amid expansion plans

Greek street food player, The Athenian, has announced it has entered into a multi-site agreement with Growth Kitchen, the food-tech startup operating smart satellite kitchen networks, to bolster its expansion in London.

Using its expansion tool, which includes spend data, average transaction size and demographic and competitive data, Growth Kitchen will provide The Athenian with premium kitchens in select areas with delivery demand in 10 sites this year, and dozens of sites in London and the wider UK by 2023. 

The Athenian has already achieved month-on-month growth in average weekly sales for the past six consecutive months, with three of the six months seeing double-digit growth.

The company said partnership is an opportunity to achieve further self financial growth, without the need for large loans to fund the growth rate.

The collaboration means that The Athenian will have a “repeatable model that makes delivery more profitable, consistent and efficient”.

Tim Vasilakis, founder and chief executive officer of The Athenian, said: “Growth Kitchen’s expansion tool was really impressive and the potential to see areas where people want to order food, but can’t get great supply, alongside other demographic and competitive data will give us the confidence we are growing in the right places and help us scale faster.”

Máté Kun, co-founder of Growth Kitchen, added: “We are thrilled to be the partner that The Athenian can rely on to provide a consistent service with great in-house support that they can replicate over and over again to achieve their ambitious growth plans without overheads.

“Their delivery revenue is already stable throughout the year and we were able to offer them a scalable growth plan — based on data — that will result in lower costs, higher order volume, and faster and more consistent delivery that will ultimately generate more revenue. We can’t wait to help The Athenian take the brand to the next level.”