Subway launches new digital in-store experience

Subway is rolling out the next phase of its digital experience across the UK, Finland and Germany.

Interactive self-serve kiosks have been introduced in many restaurants across the three markets, with plans to add hundreds more throughout the region by the end of the year.

The kiosks are connected to kitchen display systems and order-ready screens to help improve order speed, quality and accuracy.

In addition, Subway is rolling out a new app with mobile ordering, and is relaunching its loyalty program, Subway Rewards.

Carrie Walsh, president of Subway EMEA, said: “Europe is leading Subway’s global digital evolution by providing guests with an elevated in-restaurant and online experience and more ways for them to order their favourite subs.

“Early guest feedback on the kiosks, app and loyalty program has been extremely positive and franchisees across the market are eager to bring the new digital enhancements to their restaurants.”

Dan Holm, VP, Global Digital, Payments and Off-Premises at Subway, added: “Digital integration and growth continue to be a key focus of Subway’s transformation journey, and, over the past few years, the brand has made impressive strides.

“As we think about Subway’s future, we’re doubling down on our global digital commitment to streamline and simplify the guest experience from start to finish and improve operational efficiencies for our franchisees.”