Most Britons still prioritise hospitality outings, report finds
When asked what the main reasons are for going out for food and drink, 50% said it is to socialise with friends and family and 44% to celebrate a special occasion
Register to get 1 more free article
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Despite the cost-of-living crisis, eating and drinking out remains as important to Britons as ever, with 65% of consumers saying it’s still a priority for them, research from Zonal’s latest GO Technology report with CGA and UKH.
Those prioritising hospitality outings among people aged over 65 rises to 71%, while some 74% of consumers also believe hospitality needs and deserves support from the government.
The latest figures also found that 60% of consumers want to support the sector themselves, with regular visitors even more likely to show their backing (72%), and 64% believe that hospitality plays an important role in their local community. This rises to 71% of consumers who visit weekly.
When asked what the main reasons are for going out for food and drink, 50% said it is to socialise with friends and family; 44% to celebrate a special occasion; 41% as a treat; 21% to create new memories; 21% to try new food or drink; and 20% to relax.
Tim Chapman, chief commercial officer of Zonal, said: “Despite a squeeze on spending, hospitality is and remains an integral part of Britain’s social life, with socialising with friends and celebrating special moments, topping the list of consumers priorities when it comes to eating and drinking out.
“Delivering special experiences that can’t be recreated at home and consistently delivering on the fundamentals of hospitality — like high-quality, good-value food and drink and excellent service — is key to encouraging repeat visits and driving loyalty.”
Kate Nicholls, CEO of UKH, added: “We can clearly see from this new research the support and affection people have for hospitality and that they recognise the vital role venues play at the heart of their communities and high streets.
“We have proven time and time again that with the right support in place, even when times are at their toughest, we have the creativity and commitment to invest in local areas, create jobs and drive growth right across the country. Our message to the government, backed by three-quarters of the public, is to support hospitality or risk more businesses having to close their doors.”
