Food and Drink

Jollibee eyes further UK expansion as sales soar 417%

For the period between January and September 2021, overall sales grew 417% with 1.3 million pieces of the brand’s most popular menu item, Chickenjoy, being sold since January 2021. At the same time, Jollibee’s chicken burger sales rose 566.9%

Jollibee is set to expand further across the UK with new sites due to open in Scotland for the first time as sales soar.

For the period between January and September 2021, overall sales grew 417% with 1.3 million pieces of the brand’s most popular menu item, Chickenjoy, being sold since January 2021. At the same time, Jollibee’s chicken burger sales rose 566.9%.

During the first half of 2021, Jollibee launched its European flagship store in Leicester Square, just as lockdown measures were eased.

Within the first two weeks of the flagship opening, Jollibee saw nearly 14,000 customers walk through the door and sold nearly 62,000 pieces of Chickenjoy.

Adam Parkinson, business head of Jollibee Europe, said: “In possibly one of the hardest years the industry has ever seen, we have not deviated from our long-term strategy of investing heavily in Europe.

“Deciding to push forward is part of our dedication to turn everything into an opportunity. We were actively picking up real estate in prime locations that pre-pandemic was not available to us – allowing us to introduce our great brand and menu to a lot of new European customers.”

Michelle Fatima S. Sanchez, commercial counsellor and director, Philippine Trade and Investment Centre for the Embassy of the Philippines, added: “It means a lot for us to see Jollibee expand the way it has here in the UK. It is after all an iconic home-grown brand that we in the Philippines identify with.

“I see Jollibee’s entry and expansion in the UK as a win-win proposition for Philippine-UK business. Here’s a Philippine company with the means and the gumption to continue investing and growing in a new market during a pandemic.”

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