F&D delivery platform Gopuff agrees multi-year deal with McLaren F1

Gopuff, food and drink delivery platform, has announced it has joined McLaren’s Formula 1 Team as the ‘Official Instant Delivery Partner’ in a multi-year deal.
Gopuff and McLaren’s partnership will be in action at races during the 2022 season, including in the U.S., UK and France, where Gopuff branding will be featured on the race team’s iconic cars.

As part of the launch of the partnership, McLaren drivers Lando Norris and Daniel Ricciardo took to the streets of London to surprise fans with a delivery from Gopuff, while Gopuff-branded McLaren cars also raced around town and were seen at iconic locations, including Tower Bridge.

Daniel Folkman, SVP of business at Gopuff, said: “McLaren is an iconic brand focused on delivering premium experiences, much like Gopuff.

“Just as this prestigious race team is known for speed, we are known for delivering fast, seamlessly, and reliably to our customers. Being the exclusive instant delivery partner of McLaren’s Race Team creates a new opportunity to connect with our respective fans and customers, and have some fun along the way.”

Zak Brown, CEO of McLaren Racing, added: “We are delighted to announce our partnership with Gopuff ahead of the 2022 season.

“Gopuff is the pioneer of the instant delivery category in the U.S., which has seen rapid global expansion over the past year along with remarkable growth in Europe. We look forward to collaborating on campaigns and going racing together.”