Whitbread expands Bar + Block presence with two new sites

Whitbread’s contemporary steakhouse brand, Bar + Block, has announced further expansion in London with the launch of two new sites.

This takes the brand’s total portfolio to 20 steakhouses nationwide, and six in London.

Joining its sister restaurants will be Bar + Block Hammersmith in mid-February on Shepherds Bush Road and Bar + Block Paddington, opening on North Wharf Road in early March.

It revealed the design elements will include a central “statement” bar with copper detailing, an open kitchen and a mix of booth and table seating, with “decorative” finishing touches including the brand’s trademark neon wall calligraphy detailing the Bar + Block story.

The lower ground restaurant features 140 restaurant covers, including a 16-seater group dining table and 77-cover bar. Interiors for both sites are by Harrison Design.

Whitbread also said the menus at both restaurants will follow the steakhouse’s “all-day trading format”, serving breakfast, lunch, and dinner, seven days a week, with 30-day aged steaks, hand-cut to order.

Menu options will also include Bar + Block’s signature fresh burgers ground on-site, Butcher’s Block specials, salads, grills, and grazing plates.

Rebecca Donaldson, commercial marketing director at Whitbread, said: “We are delighted to be starting 2022 with two new Bar + Block openings in London as we continue to grow and develop the brand nationwide.

“With two key central locations close to transport hubs, we are confident our mix of high quality expertly sourced aged steaks and accessible price point will appeal to locals as well as visitors to the city.”