Salonica Maroon increases Creams shareholding

Investment firm Salonica Maroon has announced that it has acquired further shareholdings in Creams Cafe.

Salonica Maroon co-invested in the dessert business alongside majority shareholder Pistachio Holdings in December 2020.

Creams opened a flagship store in Manchester Arndale Centre in December 2022 and has 15 new locations in the pipeline including a new store in Streatham, London within Tesco which will open this week.

The company has also been bolstering its senior management. Most recently, it appointed Everett Fieldgate as CEO to aid its growth.

Omar Majid investment director of Salonica Maroon, said: “Pistachio Holdings and Salonica Maroon have worked very closely to develop the Creams Cafe brand and strategy and we are confident that our new CEO will support us in creating a platform for exceptional growth and support our ambitions to make Creams a truly world class global F&B brand.”