Pret A Manger has announced it is to launch the “UK’s first ever” in-shop coffee subscription on Tuesday 8 September – the company’s first step to deliver its new multichannel strategy.
The ‘YourPret Barista’ coffee subscription will cover all drink options prepared by Pret’s barista team and comes at a fixed subscription rate of £20 a month
Pret added The YourPret Barista coffee subscription can be accessed directly via a subscriber’s email, phone or digital wallet, one per transaction, up to five times a day.
It added the new subscription service comes as Pret steps up its recovery. Since the end of July, It revealed weekly sales have grown on average by around 7% and it predicts YourPret Barista expected to accelerate this trend.
Pret CEO, Pano Christou, said: “As people across the UK begin to get back to the things they’ve missed, our new subscription service is perfect for customers who have been craving one of our barista-prepared drinks. Whether you’re a coffee enthusiast or tea devotee, we hope this new service helps you start your day strong.
“This is just the first step in our plan to bring Pret to more people. We now have the building blocks to establish Pret as a multichannel, digitally-led business, and YourPret Barista is the first big launch we’re able to deliver through our new technology platform.”
He added: “Since reopening back in May, our coffee sales have been rising faster than food – evidence that coffee has become an integral part of both our customers’ everyday routines and the Pret experience.”
Last month, Pret a Manger confirmed it is to cut 2,800 high street jobs as part of a restructuring following almost two months of consultations with team members.