EAT partners with children’s charity initiative Fit and Fed

Sandwich chain EAT has partnered with Fit and Fed, a holiday programme led by StreetGames, to launch a summer campaign highlighting the importance of providing “real food to real people”, and the relationship between nutritious food and fitness during the summer.

The campaign will run from 19 June until 31 August, aiming to raise over £25,000 for the charity.

An estimated three million children are at risk of experiencing holiday hunger in the UK. The combined threat of hunger, isolation and inactivity means that many children are losing 80% of fitness built up over the school year and are more likely to be obese and suffer from poor mental health.

Fit and Fed works to reclaim the summer by supporting projects in local communities across the UK, giving them free access to sports and healthy meals.

Across all of its UK stores, EAT will hero four ‘Fit and Fed’ stickered products to raise money for the charity, donating 25p from the sale of each product to Fit and Fed, in addition to charity boxes to raise further donations.

The four ‘Fit and Fed’ products will be:

• Wiltshire ham and piccalilli bloomer (from £3.85) – Wiltshire ham and piccalilli with garlic herb mayonnaise and lettuce in a dark rye bloomer.
• Mozzarella, pesto and tomato baguette (from £3.85) – mozzarella and tomatoes with Genovese pine nut pesto and cracked black pepper on a white baguette.
• Mexican chicken, guacamole and quinoa salad (from £5.50) – guacamole, chilli chicken, quinoa and grilled peppers with corn.
• Summer berry pot (from £2.75) – a fruit pot of strawberries, blackberries and blueberries.

A number of shops will also have smoothie bikes, allowing customers to actively blend their own fresh fruit smoothie, all for a £2 donation which will go straight to Fit and Fed.

EAT is already working closely with some of Fit and Fed’s London-based projects, including one project which is based on the edges of the largest housing estate in London where 7,500 people live.  

Executive chef at EAT, Arnaud Kaziewicz, and MasterChef: The Professionals 2016 finalist, said: “We are so proud to work with StreetGames on their Fit and Fed initiative and have experienced first hand the benefits their projects bring to children during the holidays – from social interaction with others, delicious, healthy food, sports activities and fun. The funding goes towards making sure projects like these can continue to be run, and also allow other projects to be set up.”

Holly Oades, customer director, EAT, added: “We are delighted and proud to build on our existing relationship with Fit and Fed. In 2018 we raised over £10,000 through our charity box collections in store, and since then have been working closely with Fit and Fed on how to build on the support for this fantastic charity and help in their goal to reclaim the summer holidays for children across the UK. Our ambition for this summer alone is to raise over £25,000 and generate as much awareness for Fit and Fed as we possibly can.”