Peckwater Brands acquires Honest Food operations in four countries
Peckwater, which already has operations in five countries, will reportedly expand its international footprint by adding HFC’s operations in Finland, Sweden, Hungary, and Czechia
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Restaurant operator, Peckwater Brands, has announced its acquisition of the operations of Honest Food Company (HFC) in four European countries, operating from over 500 “unique” locations.
The news comes as the brand aims to become the “continent’s largest” operator of virtual food brands.
Peckwater, which already has operations in five countries, including the UK, US, France, Belgium, and the UAE, will reportedly expand its international footprint by adding HFC’s operations in Finland, Sweden, Hungary, and Czechia.
HFC is owned by Delivery Hero, having been acquired by the German-listed delivery aggregator in 2020. Under Delivery Hero’s ownership, HFC is said to have established a leading position in the European market, and combining this with the UK’s largest estate, will create Europe’s largest virtual brand operation.
Leo Bradshaw and Sam Martin, co-founders of Peckwater, said: “Having announced our intention to accelerate international expansion with our Series A funding, this represents a massive step forward for Peckwater Brands.
“Most of all, we’re excited to welcome our new colleagues to the Peckwater team. They’ve all shown a high level of focus, talent, and opportunity in building their impressive position in the European market.”
They added: “With their brands now under our banner, we’re sure that our rate of growth will accelerate further.”
