Itsu secures partnership with Delaware North

Itsu has announced a new collaboration with hospitality company Delaware North, which will see the chain deliver sushi produce to Emirates Stadium in Islington, London. 

This partnership, which aims to build Itsu’s presence beyond traditional high street locations, follows another brand new partnership with Vitality and the launch of its catering business, supplying sushi platters and salads to large corporate offices.

Recently, Itsu has also revealed that its sales have spiked 250% on a year-on-year basis. 

Neil Miller, chief customer officer at Itsu, said: “We’re reaching out to customers wherever they are – on the high street, in the office or at a major event. By expanding into new channels, we’re making Itsu accessible to more people, in more places, every day.” 

Yvette Chatwin, catering services director at Delaware North, added: “Partnering with Itsu enhances the experience for our corporate hospitality guests attending Emirates Stadium, offering fresh, nutritious food while watching our events.”

While exploring new channels, Itsu’s growth to new locations continues as part of its strategy to diversify its retail footprint and reach customers in multiple ways. 

In 2024, Itsu opened six new shops across the UK and France, with a seventh location opening on Oxford Street on Monday 9 December. 

An additional site in Manchester’s Trafford Centre is also anticipated to open in January 2025. A busy 2025 pipeline includes sites in Amsterdam’s Schiphol Airport.